Elevate Teamwork with Crucial Teams
Crucial Teams combines insights from the Strength Deployment Inventory® with effective interpersonal behaviors to help teammates turn personality differences from a source of friction into a source of strength.
GAIN ACTIONABLE SKILLS
A CURATED SUITE OF SOLUTIONS
By combining social science research with innovative instructional design, we offer award-winning courses and assessments that help teams and organizations achieve measurable improvements in performance.

ELEVATE YOUR INTERACTIONS
SDI ASSESSMENT
The Strength Deployment Inventory (SDI) is a workplace personality assessment that explains how your motives drive behavior—both when things are going well and when there is conflict. These insights help people develop a greater understanding of and appreciation for themselves and others, for more productive interactions, healthier relationships, and better results.
The ROI of Behavior Change
We deliver results by aligning the right behaviors with your toughest organizational challenges.
$10 Million
The City of Greater Geraldton achieved $10 million in sustainable savings, streamlined operations, and transformed its culture using Crucial Conversations® and Crucial Influence®.
167%
Employees at MaineGeneral Health were 167% more likely to report confidence to speak up and resolve problems with colleagues after learning the skills taught in Crucial Conversations® for Mastering Dialogue.
82%
KIPP schools saw employee retention soar from 50% to 82% after applying strategies from Crucial Influence®.
40 MINS
Nine of ten Getting Things Done® graduates report permanently changing a time-management behavior and saving an average of 40 minutes every day for more focused work.
$7,500
Our research shows that every successful Crucial Conversation could save the organization an average of $7,500.
Flexible Learning Formats
We offer courses in person, virtually, or on demand—or you can use our guides and resources to create a blended learning experience.
GET STARTED
Ready to explore solutions for your team? Complete the form to speak with a client advisor.
EXPLORE RESOURCES
Browse videos, articles, webinars, and research to see how the skills we teach apply to everyday challenges.
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